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Predicting a FAST-Approaching Future

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In 国王:一生Rev .的第一部主要传记. Dr. 马丁·路德·金. 几十年来, Jonathan Eig breaks a great deal of new ground, thanks in large measure to his access to recently declassified FBI files. 在早期, Eig captures dimensions of King’s parents that other biographies have overlooked, 包括"可爱的", 金母亲的冷幽默, Alberta-a温暖, arch wit she clearly passed on to her son.

Eig recounts a story Alberta King liked to tell about a frustrating search for a rural Baptist church in Georgia where the senior Rev. King had been invited to preach a guest sermon. They stopped to ask an old man for directions. “现在让我们看看,他开始说, and offered a series of contradictory suggestions before admitting, “I reckon I don’t know where that church is.” After the Kings thanked him and drove on, within seconds they heard shouting and saw the old man running after them. 他们停下来等待, 当他赶上来的时候, 喘不过气来, 他说, “我刚看到我哥哥, and I asked him … and he don’t know where that church is either.”

2022年的最后一个月, my inbox filled with predictions for 2023 from industry soothsayers of every variety, a phenomenon I found so fascinating that I gathered up the most interesting and 把它们发布. 当然, the very nature of making predictions is sharing 信息 you don’t really have and guessing at a future you can’t possibly see.

That’s one reason why I appreciate 文章 like Jason Thibeault’s Future in Focus column 本期, which really tries to bring the present into focus—not so much trying to gainsay the future potential of free ad-supported television (FAST) as to make sense of its current ascendance and what its surging popularity tells us about why so many consumers seem to have cut the cable cord only to embrace a largely similar viewing experience. It certainly contradicts what quite a few of us assumed was motivating all of those cord-cutting decisions—and had plenty to say on the subject when it was happening.

But don’t feel too bad if you didn’t know. Chances are your brother didn’t know either.

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